Business Trends 2025: Key Challenges & Growth Opportunities
As we wrap up the first month of the year, it’s time to take stock of how business is shaping up; the business trends, challenges and possible growth opportunities in 2025. January is a month of fresh starts, planning, and often, a reality check on how the new year is actually unfolding.
Welcome to the first edition of Business Mega Brew, where we – Jill from Cherryade Marketing and our very own Michelle – discuss all things business, marketing, data, and the challenges and opportunities we’re seeing in the small business world. If you’re a business owner looking for practical insights and a bit of honesty about what’s really going on, this is the place for you. So if you don’t have time to watch/listen to the vodcast, then ready below for a recap.
Meet Your Hosts
Before we dive in, here’s a quick intro:
Jill Bishop runs Cherryade Marketing, helping businesses craft effective marketing strategies to reach the right audience and grow their brands.
Michelle Molyneux is a data protection and compliance consultant with a background in quality and action learning facilitation, helping businesses navigate the often-dreaded world of policies and compliance.
Looking Back: The Highs & Lows of 2024
Last year was a challenging one for many businesses. As we chatted in this episode, we both felt that 2024 ended with a bit of a meh feeling. Many businesses we spoke to were cautious, hesitant, and struggling with decision-making. We saw a lot of:
Delayed decisions – businesses wanting to move forward but holding off due to financial uncertainty.
Budget concerns – small businesses are feeling the squeeze, making it harder to commit to new investments.
General fatigue – after years of navigating economic ups and downs, many business owners felt drained by the end of the year.
The good news? There’s a definite shift happening now that we’re into 2025. While businesses are still cautious, things are starting to move forward, and that’s a promising sign.
Planning for 2025: Business Goals & Pivots
For many business owners, January is a time to set resolutions – or, in our case, avoid them entirely! Instead of traditional resolutions, we both prefer goal-setting and strategic reviews.
Michelle has taken the time to reflect on her business direction and decided to pivot. While she’ll continue offering consultancy and audits, she’s expanding into online courses to help small businesses understand and implement data protection more affordable. It’s about meeting businesses where they are – and their budgets!
Jill, on the other hand, is taking a more reflective approach this year, stepping back to think about what she really wants from her business beyond just client numbers and revenue goals. A big focus is on work-life integration rather than just work-life balance.
If you haven’t already, now is a great time to review where your business is heading and whether your current strategy still makes sense.
Another key focus this month has been reviewing tools and systems.
Social Media: Michelle has completely left Twitter (or X, as it’s now called) and is exploring new platforms like BlueSky and Threads. If you’re using social media for business, it’s worth considering whether the platforms you’re on are actually working for you.
CRMs & Software: If you’ve got subscriptions you’re paying for but rarely use, now’s the time to reassess. Michelle’s been comparing Moxie and Plutio, while Jill has been questioning whether she’s on the right CRM. It’s a great exercise to reduce unnecessary costs and streamline your operations.
Data Mapping & Policies: Reviewing privacy policies and data mapping is a must-do at least once a year. Have you checked whether the software you’re using has changed its policies? Are you still compliant? These are critical steps to ensuring your business stays on the right side of data protection laws.
Process Reviews: January is a great time to declutter processes, unsubscribe from unnecessary tools, and evaluate whether your workflow is as efficient as it could be.
Predictions for 2025: AI, Compliance & Sustainability
So, what’s coming up this year in the world of business? Here are our top predictions:
AI & Data Protection: With the UK government embracing AI and the EU AI Act coming into force, businesses need to be mindful of how they use AI responsibly. Transparency, documentation, and ensuring compliance with data privacy laws will be essential.
Sustainability: More businesses are making meaningful changes in their sustainability efforts, moving beyond just planting trees to truly embedding sustainability into their processes and products. We expect to see more of this in 2025.
Marketing Trends: Video and live streaming will continue to grow in importance. It’s time to get comfortable in front of the camera – something Michelle has reluctantly accepted!
Cost-Saving Mindset: Many businesses are still being cautious, and we expect a continued focus on efficiency and cost-effectiveness in decision-making.
What’s Coming Up in February?
February brings some interesting dates for businesses:
6th February: Safer Internet Day – A great time to check your cybersecurity and online safety practices.
12th February: Clean Out Your Computer Day – Declutter, organise files, and eliminate unused subscriptions.
14th February: Valentine’s Day – A perfect time to show appreciation for your customers and clients. How? Through loyalty rewards, thank-you messages, or even just a heartfelt email.
Shouting Out Your Service Providers: In the spirit of appreciation, take the time to leave Google reviews or LinkedIn recommendations for the businesses and freelancers who have supported you. Authentic testimonials go a long way in building credibility!
Our next episode will focus on Love It or Hate It – what we love (and hate) about running a business. We’ll also discuss whether businesses hate marketing or compliance more – we have a sneaky suspicion we know the answer already!
Join the Conversation
We’d love to hear from you! How has January been for your business? What changes are you making in 2025? And most importantly – what do you hate more: marketing or compliance?
Drop us a message, tag us on social media, and let us know your thoughts.
Got questions?Drop us a line, and we’ll do our best to tackle them in the next episode.
Thank you for reading! We hope this blog provides you with valuable insights similar to those in the full video. We would love to hear your thoughts, so please feel free to share them with us — we enjoy connecting with fellow business owners. Enjoy your drink, and see you next time!
Protect Your Small Business from Costly GDPR Errors
Are You Making These Data Protection Mistakes?
Data protection is a big deal for small businesses, but many owners and teams unknowingly make mistakes that could lead to fines, reputational damage, or data breaches.
The problem? Most mistakes are avoidable—they often come down to a lack of awareness, poor habits, or outdated practices.
But here’s the good news: fixing these mistakes is quick and simple once you know what to watch out for.
✅ In this blog, we’ll cover:
• The most common GDPR and data security mistakes small businesses make
•Real-life examples of where things went wrong
•Practical solutions to avoid fines, breaches, and compliance issues
Let’s make sure your business stays protected, compliant, and trusted. 🚀
1. Not Having a Clear Privacy Policy
Many small businesses collect customer data without having a proper Privacy Policy in place. This is a legal requirement under GDPR—and failing to provide one can lead to complaints or even fines.
🔹 What’s the Risk? Customers may feel uncomfortable sharing their details, and the ICO (Information Commissioner’s Office) could investigate if someone raises a concern.
💡 Real-World Example: A UK small business was fined £40,000 for not having clear consent policies in place for collecting customer data.
✅ How to Fix It:
✅ Write a simple Privacy Policy that explains:
•What data you collect
•Why you collect it
•How customers can request access or deletion of their data
✅ Make it accessible—place a Privacy Policy link in your website footer and on sign-up forms.
📌 Helpful Resource: You can use the ICO’s SME GDPR Guide to check what should be included.
2. Keeping Data for Too Long (Or Not Knowing When to Delete It)
It’s easy to store old customer data indefinitely—but GDPR requires businesses to only keep data for as long as necessary.
🔹 What’s the Risk? Holding onto unnecessary data increases your security risk. If there’s a breach, old data could be exposed.
💡 Real-World Example: A UK company was fined for holding customer data years after it was no longer needed. They had no formal deletion process, meaning data was stored indefinitely.
How to Fix It:
✅ Set up a Data Retention Policy—decide how long you need to keep different data types.
✅ Delete old customer records, email lists, and unused files regularly.
✅ Automate data deletion using CRM or cloud storage tools.
💡 Tip: If you don’t need it, securely delete it!
3. Sending Personal Data Over Email Without Protection
Many businesses send sensitive data via email without realising how risky this is. If an email is hacked, forwarded, or sent to the wrong person, it can lead to data leaks.
🔹 What’s the Risk? Data sent in plain emails is vulnerable to cyberattacks. Once it’s sent, you can’t take it back.
💡 Real-World Example: A small law firm accidentally emailed client records to the wrong recipient, leading to an ICO investigation.
How to Fix It:
✅ Use encrypted email services for sending sensitive files.
✅ Double-check email recipients before hitting send.
✅ Use secure file-sharing tools like OneDrive or Dropbox instead of email attachments.
💡 Tip: If you need to send password-protected files, send the password in a separate message!
4. Using Weak Passwords or No Multi-Factor Authentication (MFA)
A weak password is like leaving your front door unlocked—it’s an open invitation for hackers.
🔹 What’s the Risk? A leaked password could give attackers access to your business systems, emails, or customer data.
💡 Real-World Example: A UK SME was hit with a cyberattack because their staff used weak passwords without two-factor authentication. Hackers stole customer payment details, causing substantial reputational damage.
How to Fix It:
✅ Use strong, unique passwords for each system (at least 12 characters, a mix of letters, numbers, and symbols).
✅ Enable Multi-Factor Authentication (MFA) for email, CRM, and cloud accounts.
✅ Use a password manager instead of writing down passwords.
💡 Pro Tip: A data breach is often caused by weak passwords—protect your accounts properly!
5. Not Training Your Team on Data Protection
Even if you have great policies, they’re useless if your team doesn’t follow them.
🔹 What’s the Risk? Human error causes 90% of data breaches—usually because staff aren’t trained on security best practices.
💡 Real-World Example: A UK business was fined after an employee clicked on a phishing email, exposing sensitive client data. The company had no cybersecurity training in place.
How to Fix It:
✅ Train your team on phishing, data handling, and GDPR basics.
✅ Encourage a “Speak Up” culture—staff should report security concerns without fear.
✅ Make data protection part of new employee onboarding.
💡 Tip: Even small teams should regularly review data protection best practices!
Final Thoughts: Small Fixes, Big Protection
Most data protection mistakes are avoidable—they happen because businesses aren’t aware of the risks.
How Small Businesses Can Embed GDPR & Security into Everyday Operations
When you think about an organisation’s culture, data protection probably isn’t the first thing that comes to mind. But, embedding GDPR and security into daily operations from the start can save you from costly mistakes later.
Many small businesses view data protection as a compliance tick-box rather than a core business value. The result? Data incidents and breaches, poor customer trust, and even legal penalties.
But here’s the thing—when data protection is part of your business culture, it becomes second nature. Instead of being a last-minute worry, it’s built into how your team works daily.
We will show you:
✅ Why embedding a data protection culture is crucial for small businesses
✅ How to make GDPR and security second nature in your team
✅ Simple steps to get started—without adding more work to your plate
Let’s make data protection easy and intuitive—so your business stays secure, compliant, and trusted from day one. 🚀
1. Why a Data Protection Culture Matters for Small Businesses
It’s easy to think of data protection as something you only need to worry about in legal documents. But the truth is that how your team handles personal data daily has a more significant impact than policies alone.
💡 Consider This:
A customer emails their details, and a team member accidentally forwards it outside the company.
A freelancer downloads sensitive client files onto a personal (unsecured) device.
A marketing assistant adds customers to a mailing list without their consent.
👉 These are small, everyday mistakes that can lead to big problems.
A strong data protection culture ensures that everyone, no matter their role, understands the risks and follows best practices without hesitation.
💡 Real-World Example: A UK charity was fined £100,000 after staff accidentally shared sensitive data. The ICO found that a lack of training and awareness was the root cause. A better data protection culture could have prevented it!
To understand your legal obligations, the ICO’s SME Data Protection Guide provides clear steps for small businesses to follow
2. How to Embed Data Protection into Your Business Culture
Want to make data protection second nature in your business? Here’s how:
📌 Lead by Example
If business owners and managers don’t take data protection seriously, neither will the team.
✅ Show that data protection isn’t just a legal thing—it’s a business priority.
✅ Follow best practices yourself—use strong passwords, secure devices, and GDPR-compliant processes.
💡 Quick Win: Mention data protection regularly in team meetings so it stays on everyone’s radar.
How to Stay Compliant, Secure Your Data & Build Trust from Day One
Starting a business is exciting—you’re focused on growth, gaining customers, and making an impact. But have you considered how you’re protecting your customer and business data?
Many startups overlook data protection policies, assuming they’re only for larger companies. The reality? Every business that handles personal data must comply with GDPR and data privacy laws—no exceptions.
The good news? Setting up data protection policies isn’t as complicated as you might think. This guide will break it all down, covering:
✅ Why data protection policies matter for startups
✅ The essential policies you need from day one
✅ How to create them without legal jargon or stress
Let’s simplify data protection so you can focus on building your business confidently. 🚀
1. Why Startups Need Data Protection Policies (Even in the Early Stages!)
Think data protection is only for big businesses? Think again.
Collecting customer names, emails, payment details, or employee information legally requires you to protect that data. Without proper policies in place, you could face:
🔹 GDPR fines – The ICO (Information Commissioner’s Office) can fine businesses up to £17.5 million or 4% of their turnover for serious data breaches.
🔹 Reputation damage – If a data breach happens and customers lose trust in your business, it can derail your growth before scaling.
🔹 Operational chaos – Without clear policies, your team (even if it’s just you for now!) may not know how to handle data securely, what to do in a breach, or how long to keep customer records.
💡 Real-World Example: A UK-based startup was fined £60,000 for sending marketing emails without proper consent. The ICO ruled they didn’t have clear privacy policies in place. A simple data protection policy could have saved them!
2. The 5 Essential Data Protection Policies Every Startup Needs
To keep your business compliant and secure, here are the top 5 policies you need from the start:
📌 1. Privacy Policy (For internal and external individuals)
A Privacy Policy is legally required if you collect any personal data (even just an email for a newsletter!). It should include:
✅ What personal data do you collect (names, emails, payment info, etc.)
✅ Why you collect it (marketing, service delivery, customer accounts)
✅ How long do you keep it, and who do you share it with (third-party apps, payment providers)
✅ How users can access or delete their data (GDPR rights)
💡 Quick Fix: Add a clear Privacy Policy link for external individuals to your website’s footer.
📌 2. Data Retention & Deletion Policy
Startups often keep too much data for too long, which increases security risks. A Data Retention Policy sets clear rules on:
✅ How long do you keep customer and employee data
✅ When and how to delete old data securely
✅ The legal basis for storing information
💡 Best Practice: Set up automatic deletion schedules for old emails, customer records, and unused data to reduce risks.
📌 3. Data Incident Management Plan
No system is 100% secure—even startups need a plan for potential data breaches. Your response plan should cover:
✅ How to identify and contain a breach
✅ Who to notify (customers, ICO, affected parties)
✅ Steps to mitigate risks and prevent future incidents
💡 Pro Tip: If you suffer a data breach, you may need to report it to the ICO within 72 hours—having a transparent process in place ensures you act fast.
📌 4. Employee & Contractor Data Handling Policy
If you have a team or work with freelancers, they must understand how to securely handle personal data.
✅ Who has access to sensitive data?
✅ What security measures should be in place (passwords, MFA, encryption)?
✅ How should customer or employee data be shared (secure systems only!)?
💡 Startup Hack: Use restricted access settings on cloud storage and project management tools to limit exposure to only those who need it.
📌 5. IT Security & Acceptable Use Policy
With startups using a mix of cloud apps, AI tools, and third-party platforms, security risks can creep in unnoticed.
✅ Clear password policies (Use a password manager!)
✅ Device security (Personal vs. business devices)
✅ Rules for using AI tools and automation responsibly
💡 Pro Tip: Train your team (even if it’s just you and a VA) on phishing scams and online threats—these are some of the most significant startup cyber risks.
3. How to Set Up These Policies (Without the Overwhelm)
Not sure where to start? Follow these simple steps to create your policies:
Step 1: Map Out Your Data
🔹 What data do you collect?
🔹 Where is it stored (Google Drive, CRM, spreadsheets)?
🔹 Who has access to it?
Step 2: Use Templates & Expert Guidance
You don’t have to start from scratch—ICO provides free GDPR templates for privacy policies and data retention.
🔹 Share your data policies with employees & contractors
🔹 Regularly review and update them as your startup grows
💡 Bonus Tip: As your business scales, a Data Protection Officer (DPO) or consultant can help you stay on top of compliance changes.
Final Thoughts: Protect Your Startup from the Start
Ignoring data protection won’t just cost you in fines—it could damage your startup’s reputation before you even get off the ground.
A few simple policies can help you stay compliant, build customer trust, and keep your data secure.
Do you need help setting up your startup’s data protection policies? We can help! We help startups navigate GDPR and data security without being overwhelmed.
Protect Your Business, Stay Compliant & Build Customer Trust
Let’s be real—data protection isn’t the most exciting part of running a business. But whether you’re a one-person operation or a growing team, handling customer details, payment information, or even email lists means you have a legal and ethical responsibility to protect that data.
And here’s the thing: small businesses are just as vulnerable to data breaches and fines as big companies. Cybercriminals target smaller businesses more often because they tend to have weaker security. But don’t worry—we’re here to make it simple.
In this blog, we’ll break down:
✅ Why data protection matters (even for micro-businesses!)
✅ What happens if you don’t have a data protection plan
✅ How to create one without getting overwhelmed
Ready? Let’s dive in.
1. Why Data Protection Matters for Small Businesses
You might think data protection laws like GDPR only apply to big corporations. But if you collect, store, or process personal data in any way (think customer names, emails, or payment details), then you must comply.
Still not convinced? Here’s why you should care:
🔹 Fines & Legal Risks – The ICO (Information Commissioner’s Office) can issue fines of up to £17.5 million or 4% of your turnover for serious breaches.
🔹 Lost Customer Trust – A study by Cisco found that 80% of customers will take their business elsewhere after a data breach.
🔹 Reputation Damage – Even a small mistake (like emailing the wrong person) can cause a PR nightmare.
🔹 Cybercrime is on the Rise – In 2023 alone, half of all UK small businesses reported experiencing a cyber attack.
💡 Real-World Example: Imagine a small online retailer loses customer data because they used weak passwords. Customers hear about the breach, stop shopping with them, and the business struggles to recover. A simple data protection plan could have prevented this.
2. What Happens if You Ignore Data Protection?
It’s tempting to think, “I don’t have time for this—I’ll deal with it later.” But ignoring data protection can cost you big time.
Here are some common risks businesses face when they don’t have a data protection plan:
❌ You Could Get Fined
Even small businesses can be fined for GDPR breaches. The ICO has penalised businesses for sending marketing emails without consent or failing to secure customer data.
💡 Example: A small recruitment company in the UK was fined £40,000 for sending marketing emails without consent.
❌ You Might Lose Customers
If customers don’t trust you with their data, they’ll go elsewhere.
💡 Example: A local gym accidentally emailed members’ personal details to the wrong mailing list. The result? Massive complaints, bad press, and lost memberships.
❌ Cyber Attacks Could Ruin Your Business
Hackers often target small businesses because they assume their security is weak. Without proper protection, your customer data (and business reputation) is at risk.
3. How to Create a Data Protection Plan (Without the Overwhelm!)
Good news—you don’t need a law degree to get data protection right! Here’s a simple step-by-step guide to get you started:
📌 Step 1: Identify What Data You Collect
Do you collect customer names, emails, or payment details?
Where do you store this data? (Emails, spreadsheets, cloud storage?)
Who has access to it?
💡 Tip: If you’re using third-party tools (like Mailchimp, Google Drive, or Shopify), make sure they’re GDPR-compliant.
📌 Step 2: Secure Your Data
Use strong passwords and two-factor authentication (2FA)
Encrypt sensitive files and use secure cloud storage
Regularly update software to prevent cyber threats
💡 Tip: Consider using a password manager to store credentials securely.
📌 Step 3: Get Your Legal Bits in Place
✅ Add a Privacy Policy to your website
✅ Make sure you have clear opt-ins for email marketing
✅ Set up a Data Retention Policy so you don’t store unnecessary data
💡 Tip: Not sure what should be in your Privacy Policy? We can help!
📌 Step 4: Prepare for ‘Uh-Oh’ Moments
What will you do if a data incident happens?
Who do you need to notify? (ICO, customers, suppliers?)
Keep a data incident response checklist so you can act fast
💡 Example: If you accidentally email sensitive info to the wrong person, acting quickly and reporting it properly can prevent fines and legal trouble.
4. FAQs About Data Protection for Small Businesses
💬 Do I need a data protection plan as a freelancer or a one-person business?
Yes! If you handle personal data (even just emails), GDPR applies to you.
💬 What’s the easiest way to stay GDPR-compliant?
Start with the basics: secure your data, establish the right policies, and collect only the information you actually need.
💬 How do I know if my website is GDPR-compliant?
You need:
A clear Privacy Policy
Cookie consent (not just a banner!)
A way for users to opt-in to marketing emails
💬 What should I do if I’ve never considered data protection?
Don’t panic! Review your data and where it’s stored, then work from there.
Final Thoughts: Start Small, Stay Safe
Data protection doesn’t have to be complicated or scary. Taking a few simple steps now can save your business from big problems later.
Not sure where to start? That’s where we come in! We help small businesses like yours make sense of GDPR without the legal jargon or overwhelm.
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